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In My Area

NLA Representatives

EuGin Song
Local Representative for West London

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Region: London

EuGin Song has been a member of the National Landlords Association for two years. In May 2007 he became one of the NLA’s three Local Representatives for West London, where he is responsible for 15 boroughs.

Before turning to full-time letting two years ago, EuGin worked as a Credit Analyst for NatWest for five years, followed by six years as a Business Strategy Management Consultant for BTS, where his clients included blue-chip companies such as Barclays Bank, Philips Electronics and Roche Pharmaceuticals. He now owns twenty properties in the West London area as well as running his own free property lettings website.

As NLA Local Representative, EuGin sees a huge opportunity to further increase NLA membership in West London: "Currently, membership growth is exploding because of the raft of new legislation and landlords needing help with this." He also intends to create a local communication forum for landlords and a localised landlord network, and to improve relations with other stakeholder bodies such as local councils and letting agents. Most of all, though, he wants to focus on the issues facing landlords in West London.

One of these issues is the lack of affordable properties in the area: "Property is extremely expensive in West London!" EuGin comments. Rental demand in the area, however, remains high due to the growing immigrant population. The demand for HMOs in particular will doubtless increase with the opening of Terminal 5 of Heathrow Airport next year.

EuGin believes that the recent rules on HMOs are making potential landlords in West London reluctant to invest in the sector, and the social housing sector is struggling to find properties for tenants. The problem is exacerbated by there being so many other alternative tenant markets from which landlords can choose. For landlords, however, this spells good news. "The sheer number of different types of tenants, investors and landlords attracted to West London makes investing in the area interesting as well as commercially attractive".